By The Edge 2017

Ask avid online shoppers, the only thing that stops them from splurging on an item that is sold overseas is the shipping and handling cost.

Let’s face it cross-border logistics is an expensive business. And some retailers do not even offer the option of shipping to Malaysia.

This is what prompted Vimal Kumar, who was previously manager at iflix and head of project management at the Air Asia BIG Loyalty Programme, to come up with a business solution that enabled buyers to purchase items from and have them delivered at a fraction of the international commercial shipping rates.

Aptly named Yellow Porter, the start-up established an international business from the get go. The company matches shipments with travellers, also known as porters, who are headed in the direction of the shipments. Likewise, Malaysian residents travelling to other parts of the world can sign up as porters and carry a shipment to earn some extra cash.

For those who prefer using a professional courier service, Yellow Porter has tied up with international logistics provider DHL Express, which delivers shipments in three to five days. The start-up has also tied up with logistics partners in all the states of US; Busan and Seoul (South Korea); Sydney, Melbourne, Gold Coast and Perth (Australia); London (UK) and Osaka, Tokyo and Sapporo (Japan).


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